Writing (8)
What we have learned building AI that has to be right
No trend pieces. Each of these answers one question a buyer actually asks, with the numbers and the limits stated.
All articles

Twelve questions to ask before you hire an AI development company
The twelve questions that separate a team that has shipped and operated AI from one that will subcontract it, with what a good answer and a weak answer sound like.
9 min read

Build vs buy AI agents, and the fourth option nobody sells you
Four ways to end up with an AI agent, what each one actually costs you, and a rule for telling which one your problem needs.
8 min read

What an AI agent costs to build, and what it costs to keep running
The real cost drivers, the monthly line items, and a worked example built from provider prices we read today.
7 min read

Why AI pilots die between the demo and the deadline
Five failure patterns, the symptom each one shows first, and a checklist you can hold your own project against at week nine.
9 min read

How to test a RAG system before you trust it
Six test families, the numbers to gate a release on, and an honest answer to what counts as a good score.
9 min read

RAG or fine-tuning: what each one costs to own
The mechanics take a paragraph. The two-year bill, the retraining cadence, and who gets paged are what actually decide it.
8 min read

Why AI makes things up
A language model produces the most plausible continuation of your question. Plausible and true are different targets, and the gap between them is the whole story.
7 min read
Start a project
Name the workflow that eats your team's week
Name the workflow that eats your team's time. We will tell you honestly whether AI fits, and if it does, scope a first piece with a known price.
