ILAYER MEDIA KIT

Everything in this archive is free to use when you are writing about Ilayer.
No permission is needed and there is no approval step.

WHAT IS IN HERE

  vector/     The mark as SVG, in five colourways plus the small-size
              drawing. Use these anywhere that can take a vector, which
              is almost everywhere. They stay sharp at any size.
  raster/     The same five colourways as PNG at 256, 512 and 1024
              pixels, for anywhere that cannot take a vector.
  app-icon/   The app icon at 1024 pixels.
  social/     The LinkedIn Page logo at 400 square and the Page cover at
              1512 by 256. Both are exactly the sizes LinkedIn recommends,
              read back off the written file rather than assumed. The logo
              carries an opaque ground on purpose: LinkedIn renders a
              transparent logo on white, and the mark's back layers are dark
              violet, so a transparent file loses its front-to-back reading.
  board/      One image showing the whole system: the mark, how it is
              drawn, the palette, the type, and what survives at 16
              pixels.

WHAT IS NOT IN HERE, AND WHY

  The square plates behind the posts on our LinkedIn Page are not in this
  archive. They are not withheld: ask and you get them. They are out
  because each one sets a specific figure in type, and figures on this
  site get revised. One of them has been: a count was published, corrected
  downward, and then dropped from the site entirely. A press kit is a file
  people keep, and a kept file that type-sets a number we have since
  changed is the one thing this kit should not hand out. If you want the
  visual from a post, take it and check the current figure at ilayer.ai.

WHICH ONE TO TAKE

  On a dark background        ilayer-mark-gradient.svg
  On a light background       ilayer-mark-light.svg
  One colour, dark ground     ilayer-mark-white.svg
  One colour, print or stamp  ilayer-mark-black.svg
  Under 24 pixels             ilayer-mark-micro-violet.svg

THE ONE RULE

Do not redraw it. Two open forms and one solid, stepping down a diagonal and
coming square as they go. Layers being searched, then an answer that has
settled. The open-to-solid grammar is the mark's whole argument: a system
either produces something it can stand behind, or it produces nothing. Keep
it that shape, and keep clear space around it of about the height of one of
its own steps.

THE COLOURS

  pale         #dbdafb
  mid          #998efe
  dark         #4f4396
  ink          #0b0a10
  light        #f0f0f3

Anything not answered here is on https://ilayer.ai/brand, and anything not
answered there can be asked at https://ilayer.ai/contact.